SPPS Style Guide

Proper Logo Spacing

The logos should be no smaller than the 2" wide for the horizontal version and no smaller than 3/4" for the vertical version.

Always keep a clear space around each logo. The minimum amount of space surrounding each logo should be no less than the character height of the capitalized letter “S” (in “Schools”) in the logo.

Saint Paul Love

Handcrafted typeface dubbed “Saint Paul Love” has been created exclusively for SPPS. These should already be on your computer. Use these typefaces primarily for titles and headers and to draw particular attention.

Arial

Use this typeface for body copy in web and print pieces.

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Arial Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Arial Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Other Acceptable Fonts

Calibri

Times New Roman

Proxima Nova

Primary Colors

Pantone 7461 C

CMYK 72/28/0/0

RGB 1/148/211

#0194d3

Pantone 7472 C

CMYK 60/0/25/5

RGB 84/187/189

#74cbc8

Pantone 583 C

CMYK 23/0/100/17

RGB 176/188/34

#b0bc22

Secondary Colors

Pantone Purple C

CMYK 38/88/0/0

RGB 165/67/153

#a54399

Pantone 346 C

CMYK 55/0/47/0

RGB 115/198/161

#73c6a1

Pantone Red 032

CMYK 0/90/86/0

RGB 239/65/53

#ef4135

Pantone 2935 C

CMYK 100/46/0/0

RGB 0/118/192

#0076c0

Pantone 361 C

CMYK 69/0/100/0

RGB 84/185/72

#54b948

Pantone 207 C

CMYK 0/100/43/19

RGB 198/6/81

#c60651

Pantone 109 C

CMYK 0/14/100/0

RGB 255/214/0

#ffdd00

Pantone 151 C

CMYK 0/65/98/0

RGB 244/121/35

#f89728

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Don’t change the proportions		Don’t remove elements


Don’t put on a dark background		Don’t change the color