SPPS Style Guide
Proper Logo Spacing
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The logos should be no smaller than the 2" wide for the horizontal version and no smaller than 3/4" for the vertical version.
Always keep a clear space around each logo. The minimum amount of space surrounding each logo should be no less than the character height of the capitalized letter “S” (in “Schools”) in the logo.
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Black
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White
Blue Logo
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Pantone 2935 C
CMYK 100/46/0/0
RGB 0/118/192
#0076c0
Department Logos
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Our logo is the most immediate representation of SPPS and our brand. In order to keep are brand strong, departments are required to use the SPPS logo and are not allowed to create their own.
Proper Use of Logo for Departments
Department name should be placed on the side or below the logo.
Department Name Department Name
Typography
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Saint Paul Love
Handcrafted typeface dubbed “Saint Paul Love” has been created exclusively for SPPS. These should already be on your computer. Use these typefaces primarily for titles and headers and to draw particular attention.
Arial
Use this typeface for body copy in web and print pieces.
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz
Arial Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz
Arial Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz
Other Acceptable Fonts
- Calibri
- Times New Roman
- Proxima Nova
Color Palette
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Primary Colors
Pantone 7461 C
CMYK 72/28/0/0
RGB 1/148/211
#0194d3
Pantone 7472 C
CMYK 60/0/25/5
RGB 84/187/189
#74cbc8
Pantone 583 C
CMYK 23/0/100/17
RGB 176/188/34
#b0bc22
Secondary Colors
Pantone Purple C
CMYK 38/88/0/0
RGB 165/67/153
#a54399
Pantone 346 C
CMYK 55/0/47/0
RGB 115/198/161
#73c6a1
Pantone Red 032
CMYK 0/90/86/0
RGB 239/65/53
#ef4135
Pantone 2935 C
CMYK 100/46/0/0
RGB 0/118/192
#0076c0
Pantone 361 C
CMYK 69/0/100/0
RGB 84/185/72
#54b948
Pantone 207 C
CMYK 0/100/43/19
RGB 198/6/81
#c60651
Pantone 109 C
CMYK 0/14/100/0
RGB 255/214/0
#ffdd00
Pantone 151 C
CMYK 0/65/98/0
RGB 244/121/35
#f89728